---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-021172"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2024-02-27T23:59:59+00:00"
generated_at: "2026-06-05T14:09:54.016895+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Boston Beer CEO David Burwick to retire March 31; Michael Spillane appointed successor

## Summary
- Burwick retires as President & CEO effective March 31, 2024; remains advisor through March 2026.
- Michael Spillane, current board member and lead director, becomes President & CEO on April 1, 2024.
- Burwick's transition: salaried until June 30, 2024, then advisory; equity continues vesting; no further grants.
- Spillane receives $861K base salary, $1.6M signing bonus, $5M equity grant (60% options, 40% performance RSUs).
- Under Burwick, revenue doubled from $850M to >$2B; Truly and Twisted Tea became billion-dollar brands.

## SEC filing metadata
- accession: 0000950170-24-021172
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2024-02-27T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000095017024021172/0000950170-24-021172-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000095017024021172/sam-20240223.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-021172
- JSON: https://secwatch.observer/filing/0000950170-24-021172.json
- Plain text: https://secwatch.observer/filing/0000950170-24-021172.txt

## Key facts
- Executive change
  David A. Burwick departed as President and Chief Executive Officer at BOSTON BEER CO INC.
  - Action: stepped down
  - Role: President and Chief Executive Officer
  source text: David A. Burwick, President and Chief Executive Officer, has decided to step down from his position and as a member of the Company’s Board of Directors, effective March 31, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000095017024021172/0000950170-24-021172-index.htm
- Executive change
  Michael Spillane departed as Lead Director at BOSTON BEER CO INC.
  - Action: stepped down
  - Role: Lead Director
  source text: Mr. Spillane will step down from his positions as Lead Director
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000095017024021172/0000950170-24-021172-index.htm
- Executive change
  Meghan V. Joyce was appointed as Lead Director at BOSTON BEER CO INC.
  - Action: appointed
  - Role: Lead Director
  source text: He will be succeeded as Lead Director on an interim basis by Meghan V. Joyce
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000095017024021172/0000950170-24-021172-index.htm
- Executive change
  Michael Spillane was appointed as President and Chief Executive Officer at BOSTON BEER CO INC.
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: assume the position of President and CEO on April 1, 2024
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000095017024021172/0000950170-24-021172-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.