---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-052112"
form_type: "8-K"
ticker: null
cik: "0001838672"
company_name: "AdTheorent Holding Company, Inc."
filed_at: "2024-05-02T23:59:59+00:00"
generated_at: "2026-06-03T00:52:12.659483+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# AdTheorent Q1 revenue up 6.7% to $34.9M; net loss widens to $9.9M

## Summary
- Revenue $34.9M (+6.7% YoY); gross profit $14.3M (-0.2%); gross margin 40.9% vs 43.7%.
- Net loss $9.9M vs $5.2M loss in Q1 2023; includes $5.8M net mark-to-market loss on earn-out and warrants.
- Adjusted Gross Profit $22.4M (+7.1%); Adjusted EBITDA $0.2M (-50% YoY).
- Self-service revenue grew 60% YoY; AdTheorent Health revenue up 34.3%.
- Average revenue per active customer increased 3.5% year-over-year.

## SEC filing metadata
- accession: 0000950170-24-052112
- form_type: 8-K
- cik: 0001838672
- company_name: AdTheorent Holding Company, Inc.
- filed_at: 2024-05-02T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1838672/000095017024052112/0000950170-24-052112-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1838672/000095017024052112/adth-20240502.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-052112
- JSON: https://secwatch.observer/filing/0000950170-24-052112.json
- Plain text: https://secwatch.observer/filing/0000950170-24-052112.txt

## Key facts
- Earnings Releases
  AdTheorent Holding Company, Inc. reported first quarter ended March 31, 2024 results: revenue Revenue was $34.9 million, net income Net loss was $9.9 million.
  - Period: first quarter ended March 31, 2024
  - Revenue: Revenue was $34.9 million
  - Net income: Net loss was $9.9 million
  - Result: reported results
  source text: First Quarter 2024 Financial Overview: • Revenue was $34.9 million, a 6.7% increase compared to $32.7 million in the first quarter of 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1838672/000095017024052112/0000950170-24-052112-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.