{"schema_version":"secwatch.filing_event.v1","accession":"0000950170-24-079057","form_type":"8-K","ticker":"ZVIA","cik":"0001854139","company_name":"Zevia PBC","filed_at":"2024-06-28T23:59:59+00:00","discovered_at":"2026-05-14T18:03:20.872903+00:00","generated_at":"2026-06-01T00:47:02.438708+00:00","sec_items":["5.02","8.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.4,"calibrated_materiality_score":0.4,"confidence":"high","headline":"Zevia CCO resigns; Alfred Guarino appointed as replacement effective July 4","bullets":["Greig P. DeBow Jr. resigns as EVP & Chief Commercial Officer effective July 3, 2024 to pursue other opportunities.","Alfred (Fredo) Guarino named SVP Sales & Chief Commercial Officer effective July 4, 2024.","Guarino joined Zevia in 2022; previously SVP Strategy & Business Development, VP at Anheuser Busch and Red Bull."],"urls":{"canonical":"https://secwatch.observer/filing/0000950170-24-079057","json":"https://secwatch.observer/filing/0000950170-24-079057.json","markdown":"https://secwatch.observer/filing/0000950170-24-079057.md","text":"https://secwatch.observer/filing/0000950170-24-079057.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1854139/000095017024079057/0000950170-24-079057-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1854139/000095017024079057/zvia-20240624.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-01T00:47:02.438708+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"db1cf86f71","claim":"Greig P. DeBow, Jr. resigned as Executive Vice President and Chief Commercial Officer at Zevia PBC.","evidence_excerpt":"On June 24, 2024, Greig P. DeBow, Jr. informed Zevia PBC (the “Company”) that he intends to resign as Executive Vice President and Chief Commercial Officer of the Company to pursue other opportunities. Mr. DeBow’s resignation will be effective as of the close of business on July 3, 2024.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1854139/000095017024079057/0000950170-24-079057-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"resigned"},{"label":"Role","value":"Executive Vice President and Chief Commercial Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}