---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-079057"
form_type: "8-K"
ticker: "ZVIA"
cik: "0001854139"
company_name: "Zevia PBC"
filed_at: "2024-06-28T23:59:59+00:00"
generated_at: "2026-06-01T00:47:02.438708+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Zevia CCO resigns; Alfred Guarino appointed as replacement effective July 4

## Summary
- Greig P. DeBow Jr. resigns as EVP & Chief Commercial Officer effective July 3, 2024 to pursue other opportunities.
- Alfred (Fredo) Guarino named SVP Sales & Chief Commercial Officer effective July 4, 2024.
- Guarino joined Zevia in 2022; previously SVP Strategy & Business Development, VP at Anheuser Busch and Red Bull.

## SEC filing metadata
- accession: 0000950170-24-079057
- form_type: 8-K
- ticker: ZVIA
- cik: 0001854139
- company_name: Zevia PBC
- filed_at: 2024-06-28T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1854139/000095017024079057/0000950170-24-079057-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1854139/000095017024079057/zvia-20240624.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-079057
- JSON: https://secwatch.observer/filing/0000950170-24-079057.json
- Plain text: https://secwatch.observer/filing/0000950170-24-079057.txt

## Key facts
- Executive change
  Greig P. DeBow, Jr. resigned as Executive Vice President and Chief Commercial Officer at Zevia PBC.
  - Action: resigned
  - Role: Executive Vice President and Chief Commercial Officer
  source text: On June 24, 2024, Greig P. DeBow, Jr. informed Zevia PBC (the “Company”) that he intends to resign as Executive Vice President and Chief Commercial Officer of the Company to pursue other opportunities. Mr. DeBow’s resignation will be effective as of the close of business on July 3, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1854139/000095017024079057/0000950170-24-079057-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.