---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-093993"
form_type: "8-K"
ticker: "MCFT"
cik: "0001638290"
company_name: "MasterCraft Boat Holdings, Inc."
filed_at: "2024-08-08T23:59:59+00:00"
generated_at: "2026-05-31T10:58:15.170648+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# MasterCraft transfers Aviara brand to MarineMax; will close Merritt Island facility

## Summary
- Asset exchange agreement transfers Aviara brand and related assets to MarineMax subsidiary Cruisers Yachts.
- MarineMax will pay for boats on order, assume branding assets, tooling, inventory, and warranty liability.
- MasterCraft to wind down Merritt Island production facility and market property for sale.
- Aviara segment to be reported as discontinued operations starting Q1 fiscal year 2025.
- Transaction expected to close in fiscal Q1 2025; financial terms not disclosed.

## SEC filing metadata
- accession: 0000950170-24-093993
- form_type: 8-K
- ticker: MCFT
- cik: 0001638290
- company_name: MasterCraft Boat Holdings, Inc.
- filed_at: 2024-08-08T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1638290/000095017024093993/0000950170-24-093993-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1638290/000095017024093993/mcft-20240808.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-093993
- JSON: https://secwatch.observer/filing/0000950170-24-093993.json
- Plain text: https://secwatch.observer/filing/0000950170-24-093993.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.