---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-097385"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2024-08-15T23:59:59+00:00"
generated_at: "2026-05-31T09:12:55.112958+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Boston Beer enters $63M 10b5-1 buyback plan for Q4 2024

## Summary
- Plan covers up to $63M of Class A Common Stock repurchases.
- Repurchases allowed from Sept 30, 2024 through Dec 27, 2024.
- Plan adopted on August 12, 2024 under Rule 10b5-1.

## SEC filing metadata
- accession: 0000950170-24-097385
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2024-08-15T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000095017024097385/0000950170-24-097385-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000095017024097385/sam-20240812.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-097385
- JSON: https://secwatch.observer/filing/0000950170-24-097385.json
- Plain text: https://secwatch.observer/filing/0000950170-24-097385.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.