---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-108048"
form_type: "8-K"
ticker: "UNF"
cik: "0000717954"
company_name: "UNIFIRST CORP"
filed_at: "2024-09-19T23:59:59+00:00"
generated_at: "2026-05-31T03:47:46.674623+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# UniFirst names Kelly Rooney COO effective Sept 30; Croatti transitions from EVP role

## Summary
- Kelly Rooney appointed COO, effective September 30, 2024; previously SVP/CHRO at Waste Management.
- Rooney's initial annual base salary is $625,000; bonus target 80% of eligible wages.
- Michael Croatti, EVP Operations, to transition from executive officer role effective November 30, 2024.
- Croatti to receive severance lump sum of $617,175 plus bonus of $246,870 and healthcare for 18 months.
- Croatti will remain employed through December 31, 2024, and consult after that.

## SEC filing metadata
- accession: 0000950170-24-108048
- form_type: 8-K
- ticker: UNF
- cik: 0000717954
- company_name: UNIFIRST CORP
- filed_at: 2024-09-19T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/717954/000095017024108048/0000950170-24-108048-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/717954/000095017024108048/unf-20240916.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-108048
- JSON: https://secwatch.observer/filing/0000950170-24-108048.json
- Plain text: https://secwatch.observer/filing/0000950170-24-108048.txt

## Key facts
- Executive change
  Michael Croatti changed role as Executive Vice President, Operations at UNIFIRST CORP.
  - Action: agreed to transition
  - Role: Executive Vice President, Operations
  source text: Michael Croatti, Executive Vice President, Operations, agreed to transition from his role as an Executive Officer of the Company effective as of November 30, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/717954/000095017024108048/0000950170-24-108048-index.htm
- Executive change
  Kelly Rooney was appointed as Chief Operating Officer at UNIFIRST CORP.
  - Action: appointed
  - Role: Chief Operating Officer
  source text: the Board of Directors (the “Board”) of UniFirst Corporation (the “Company”) appointed Kelly Rooney as Chief Operating Officer of the Company effective September 30, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/717954/000095017024108048/0000950170-24-108048-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.