---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-113527"
form_type: "8-K"
ticker: "ZETA"
cik: "0001851003"
company_name: "Zeta Global Holdings Corp."
filed_at: "2024-10-08T23:59:59+00:00"
generated_at: "2026-05-30T18:15:38.357079+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Zeta Global to acquire LiveIntent for $250M in cash and stock, expects immediate accretion

## Summary
- Total consideration $250M: $77.5M cash + $172.5M Zeta stock; potential earnout up to $75M.
- Acquisition price at ~16x LiveIntent's Adjusted EBITDA; immediately accretive to Zeta's earnings.
- LiveIntent brings 235M+ unique hashed emails/month and 2,000+ premium publishers; Zeta to launch Publisher Cloud.
- Acquisition expected to close in Q4 2024, subject to customary conditions.
- Zeta reaffirms Q3 2024 guidance: revenue >=$255M, adjusted EBITDA >=$50.2M.

## SEC filing metadata
- accession: 0000950170-24-113527
- form_type: 8-K
- ticker: ZETA
- cik: 0001851003
- company_name: Zeta Global Holdings Corp.
- filed_at: 2024-10-08T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 3.02, 8.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1851003/000095017024113527/0000950170-24-113527-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1851003/000095017024113527/zeta-20241007.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-113527
- JSON: https://secwatch.observer/filing/0000950170-24-113527.json
- Plain text: https://secwatch.observer/filing/0000950170-24-113527.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.