---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-115991"
form_type: "8-K"
ticker: "ZETA"
cik: "0001851003"
company_name: "Zeta Global Holdings Corp."
filed_at: "2024-10-21T23:59:59+00:00"
generated_at: "2026-05-30T12:25:03.733558+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Zeta Global closes $250M acquisition of LiveIntent, plus $75M earnout

## Summary
- Zeta completed acquisition of LiveIntent on Oct 21, 2024, for aggregate consideration of $250M upfront.
- Consideration includes $77.5M in cash and ~$172.5M in stock (~5.9M shares of Zeta Class A common stock).
- Potential earnout payments of up to $75M subject to performance targets.
- LiveIntent's assets, publisher network, and channels will bolster Zeta's AI-powered marketing platform.
- CEO Steinberg says deal is accretive to financial profile and widens competitive moat.

## SEC filing metadata
- accession: 0000950170-24-115991
- form_type: 8-K
- ticker: ZETA
- cik: 0001851003
- company_name: Zeta Global Holdings Corp.
- filed_at: 2024-10-21T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 3.02, 8.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1851003/000095017024115991/0000950170-24-115991-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1851003/000095017024115991/zeta-20241021.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-115991
- JSON: https://secwatch.observer/filing/0000950170-24-115991.json
- Plain text: https://secwatch.observer/filing/0000950170-24-115991.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.