secwatch.observer — SEC 8-K summary
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Issuer:     Zeta Global Holdings Corp. (ZETA)
CIK:        0001851003
Form:       8-K
Filed at:   2024-10-21T23:59:59+00:00
Accession:  0000950170-24-115991
Event type: m_and_a
Sentiment:  positive
Materiality: 0.80
Item codes: 3.02, 8.01, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Zeta Global closes $250M acquisition of LiveIntent, plus $75M earnout
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- Zeta completed acquisition of LiveIntent on Oct 21, 2024, for aggregate consideration of $250M upfront.
- Consideration includes $77.5M in cash and ~$172.5M in stock (~5.9M shares of Zeta Class A common stock).
- Potential earnout payments of up to $75M subject to performance targets.
- LiveIntent's assets, publisher network, and channels will bolster Zeta's AI-powered marketing platform.
- CEO Steinberg says deal is accretive to financial profile and widens competitive moat.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1851003/000095017024115991/0000950170-24-115991-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1851003/000095017024115991/zeta-20241021.htm
  HTML page:      https://secwatch.observer/filing/0000950170-24-115991

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer