---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-126709"
form_type: "8-K"
ticker: "ZETA"
cik: "0001851003"
company_name: "Zeta Global Holdings Corp."
filed_at: "2024-11-14T23:59:59+00:00"
generated_at: "2026-05-30T00:36:56.896226+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Zeta announces $100M buyback, denies Culper Research short-seller claims

## Summary
- Board authorizes $100M stock repurchase program through December 31, 2026, supplementing existing program.
- Company rejects Culper Research short-seller report as full of misrepresentations and false statements.
- Auditor Deloitte gave unqualified opinion on FY2023 financials and internal controls; data compliance defended.
- Revenue from customers who are also vendors is insignificant; Apptness and ArcaMax combined <3% of YTD revenue.
- Digital Media Solutions trailing 12-month revenue less than $200,000; not a material customer.

## SEC filing metadata
- accession: 0000950170-24-126709
- form_type: 8-K
- ticker: ZETA
- cik: 0001851003
- company_name: Zeta Global Holdings Corp.
- filed_at: 2024-11-14T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1851003/000095017024126709/0000950170-24-126709-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1851003/000095017024126709/zeta-20241113.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-126709
- JSON: https://secwatch.observer/filing/0000950170-24-126709.json
- Plain text: https://secwatch.observer/filing/0000950170-24-126709.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.