---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-127053"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2024-11-14T23:59:59+00:00"
generated_at: "2026-05-30T00:43:33.221632+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Boston Beer Co. adopts 10b5-1 plan for up to $50M stock repurchase

## Summary
- Company entered a 10b5-1 plan to repurchase up to $50M of its Class A Common Stock.
- Repurchase period runs from December 30, 2024 through March 28, 2025.
- Plan covers stock traded as SAM on the New York Stock Exchange.

## SEC filing metadata
- accession: 0000950170-24-127053
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2024-11-14T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000095017024127053/0000950170-24-127053-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000095017024127053/sam-20241112.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-127053
- JSON: https://secwatch.observer/filing/0000950170-24-127053.json
- Plain text: https://secwatch.observer/filing/0000950170-24-127053.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.