---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-127775"
form_type: "8-K"
ticker: "ZETA"
cik: "0001851003"
company_name: "Zeta Global Holdings Corp."
filed_at: "2024-11-18T23:59:59+00:00"
generated_at: "2026-05-29T23:12:56.758990+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Zeta CEO and leadership to purchase ~$3M shares; company holds webinar to address short-seller claims

## Summary
- CEO David Steinberg, leadership, and board intend to buy ~$3M of ZETA Class A common stock on Nov 18, 2024.
- Steinberg calls short-seller report 'false claims' and says he is bullish, believes shares undervalued.
- Company to hold a William Blair-hosted webinar on Nov 20 to discuss accounting processes, data collection, and privacy oversight.
- Webinar participants include CEO, CFO Chris Greiner, and Audit Committee Chair Robert Niehaus.
- Zeta previously issued a preliminary response to the short-seller report on its investor site.

## SEC filing metadata
- accession: 0000950170-24-127775
- form_type: 8-K
- ticker: ZETA
- cik: 0001851003
- company_name: Zeta Global Holdings Corp.
- filed_at: 2024-11-18T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1851003/000095017024127775/0000950170-24-127775-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1851003/000095017024127775/zeta-20241118.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-127775
- JSON: https://secwatch.observer/filing/0000950170-24-127775.json
- Plain text: https://secwatch.observer/filing/0000950170-24-127775.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.