---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-24-141522"
form_type: "8-K"
ticker: "PRSU"
cik: "0000884219"
company_name: "Pursuit Attractions & Hospitality, Inc."
filed_at: "2024-12-31T23:59:59+00:00"
generated_at: "2026-05-28T22:35:36.852709+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.9
calibrated_materiality_score: 0.9
confidence: "high"
source: SEC EDGAR
---

# Viad completes $535M GES sale, relaunches as Pursuit (PRSU); Barry named CEO

## Summary
- Completed sale of GES business to Truelink Capital for $535M ($510M at close plus $25M deferred).
- Relaunches as Pursuit Attractions and Hospitality, trading under PRSU on NYSE starting Jan 2, 2025.
- David Barry becomes President and CEO; Steve Moster transitions to advisor through March 1, 2025.
- Board reduced to 7 directors; Joshua Schechter appointed Chairman, Jill Bright and Beverly Carmichael committee chairs.
- Converted 135K shares of 5.5% Series A Preferred Stock into ~6.7M common shares; total shares outstanding ~28M.

## SEC filing metadata
- accession: 0000950170-24-141522
- form_type: 8-K
- ticker: PRSU
- cik: 0000884219
- company_name: Pursuit Attractions & Hospitality, Inc.
- filed_at: 2024-12-31T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.9
- calibrated_materiality_score: 0.9
- confidence: high
- sec_items: 5.02, 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/884219/000095017024141522/0000950170-24-141522-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/884219/000095017024141522/vvi-20241227.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-24-141522
- JSON: https://secwatch.observer/filing/0000950170-24-141522.json
- Plain text: https://secwatch.observer/filing/0000950170-24-141522.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.