{"schema_version":"secwatch.filing_event.v1","accession":"0000950170-25-006186","form_type":"8-K","ticker":"VITL","cik":"0001579733","company_name":"Vital Farms, Inc.","filed_at":"2025-01-16T23:59:59+00:00","discovered_at":"2026-05-14T18:03:04.060659+00:00","generated_at":"2026-05-28T00:00:34.804909+00:00","sec_items":["5.02","7.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"Vital Farms expands roles: Pappas to President/Eggs, McKeon to GM/Butter","bullets":["Pete Pappas named Chief Sales Officer and President, Eggs, effective Jan 1, 2025.","Kathryn McKeon named Chief Marketing Officer and General Manager, Butter, effective Jan 1, 2025.","Both retain current roles; oversight of eggs and butter businesses respectively.","Expansions support Vital Farms' target of $1B annual net revenue by 2027.","No compensation changes; no family relationships or related-party transactions reported."],"urls":{"canonical":"https://secwatch.observer/filing/0000950170-25-006186","json":"https://secwatch.observer/filing/0000950170-25-006186.json","markdown":"https://secwatch.observer/filing/0000950170-25-006186.md","text":"https://secwatch.observer/filing/0000950170-25-006186.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1579733/000095017025006186/0000950170-25-006186-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1579733/000095017025006186/vitl-20250116.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-28T00:00:34.804909+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"41a24577c1","claim":"Peter Pappas was appointed as Chief Sales Officer and President, Eggs at Vital Farms, Inc..","evidence_excerpt":"On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1579733/000095017025006186/0000950170-25-006186-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Sales Officer and President, Eggs"}],"fact_type":"executive_change"},{"claim_id":"68eeec42f6","claim":"Kathryn McKeon was appointed as Chief Marketing Officer and General Manager, Butter at Vital Farms, Inc..","evidence_excerpt":"On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1579733/000095017025006186/0000950170-25-006186-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Marketing Officer and General Manager, Butter"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}