---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-25-017874"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2025-02-11T23:59:59+00:00"
generated_at: "2026-05-26T23:42:37.283338+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Boston Beer approves executive bonuses up to $981,540; CEO gets $6.2M in equity awards

## Summary
- 2024 NEO bonuses range from $196,668 (Crowley) to $981,540 (Spillane); based on 90% company goal achievement and 95% pool funding.
- 2025 base salaries increased: Spillane +5% to $905k, Crowley +8% to $450k, others +3%.
- Long-term equity awards: NEOs receive $1M-$1.3M in RSUs (50% time, 50% performance-based); Spillane gets $6.2M in options.
- Special performance-based RSU of $1M each for NEOs (except Spillane) vests on positive depletions growth trigger.
- 2025 bonus targets raised: Reynoso to 75% (from 65%), Crowley to 60% (from 50%), Spillane unchanged at 120%.

## SEC filing metadata
- accession: 0000950170-25-017874
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2025-02-11T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000095017025017874/0000950170-25-017874-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000095017025017874/sam-20250205.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-25-017874
- JSON: https://secwatch.observer/filing/0000950170-25-017874.json
- Plain text: https://secwatch.observer/filing/0000950170-25-017874.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.