---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-25-035154"
form_type: "8-K"
ticker: "ADV"
cik: "0001776661"
company_name: "Advantage Solutions Inc."
filed_at: "2025-03-07T23:59:59+00:00"
generated_at: "2026-05-25T03:54:16.296670+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Advantage Solutions names Dean General COO of Branded Services, replacing Jack Pestello

## Summary
- Dean General appointed COO, Branded Services effective March 24, 2025; succeeds Jack Pestello who leaves May 1.
- General receives $600K base salary, $500K signing bonus, target bonus of 80% of base, and initial equity valued at $750K.
- Pestello gets $780K cash severance ($600K over 12 months, lump sums of $75K and $105K) plus continued health benefits.
- General joins from Henkel Consumer Brands, where he was GM of retailer brands and SVP commercial development.
- Pestello departure voluntary; he will remain in non-executive capacity through May 1, 2025.

## SEC filing metadata
- accession: 0000950170-25-035154
- form_type: 8-K
- ticker: ADV
- cik: 0001776661
- company_name: Advantage Solutions Inc.
- filed_at: 2025-03-07T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1776661/000095017025035154/0000950170-25-035154-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1776661/000095017025035154/adv-20250307.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-25-035154
- JSON: https://secwatch.observer/filing/0000950170-25-035154.json
- Plain text: https://secwatch.observer/filing/0000950170-25-035154.txt

## Key facts
- Executive change
  Jack Pestello resigned as Chief Operating Officer, Branded Services at Advantage Solutions Inc..
  - Action: resigned
  - Role: Chief Operating Officer, Branded Services
  source text: On March 5, 2025, Jack Pestello informed the Company that he intends to resign as the Company's Chief Operating Officer, Branded Services, effective on the Role Conversion Date (as defined below).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1776661/000095017025035154/0000950170-25-035154-index.htm
- Executive change
  Dean General was appointed as Chief Operating Officer, Branded Services at Advantage Solutions Inc..
  - Action: appointed
  - Role: Chief Operating Officer, Branded Services
  source text: approved the appointment of Dean General to succeed Jack Pestello as the Company's Chief Operating Officer, Branded Services, effective March 24, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1776661/000095017025035154/0000950170-25-035154-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.