---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-25-038375"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2025-03-13T23:59:59+00:00"
generated_at: "2026-05-24T21:56:46.458456+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Boston Beer announces $50M stock buyback plan; director Valette to retire

## Summary
- Director Jean-Michel Valette to retire at 2025 annual meeting; decision not due to any disagreement.
- Boston Beer entered a 10b5-1 plan to repurchase up to $50M of Class A Common Stock.
- Repurchases may occur from March 31, 2025 through June 27, 2025.

## SEC filing metadata
- accession: 0000950170-25-038375
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2025-03-13T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000095017025038375/0000950170-25-038375-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000095017025038375/sam-20250312.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-25-038375
- JSON: https://secwatch.observer/filing/0000950170-25-038375.json
- Plain text: https://secwatch.observer/filing/0000950170-25-038375.txt

## Key facts
- Executive change
  Jean-Michel Valette departed as Director at BOSTON BEER CO INC.
  - Action: will not stand for re-election and retire
  - Role: Director
  source text: On March 12, 2025, Jean-Michel Valette informed the Board of Directors of the Company that he will not stand for re-election as a Director of the Company at the end of his current term and will retire from the Board effective as of the conclusion of the Company’s 2025 Annual Meeting of Stockholders.
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000095017025038375/0000950170-25-038375-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.