---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-25-105928"
form_type: "8-K"
ticker: "ADV"
cik: "0001776661"
company_name: "Advantage Solutions Inc."
filed_at: "2025-08-08T23:59:59+00:00"
generated_at: "2026-05-17T16:43:02.650349+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Advantage Solutions appoints Jeffrey Harsh as COO, Branded Services, effective Aug 25

## Summary
- Jeffrey Harsh joins from Hershey, where he spent 28 years managing multi-billion-dollar businesses.
- Harsh will receive $460K base salary, 80% target bonus, and $250K initial RSU grant.
- Dean General transitions to Chief Industry Development Officer on executive leadership team.
- Harsh will report to CEO Dave Peacock and oversee Branded Services segment operations.

## SEC filing metadata
- accession: 0000950170-25-105928
- form_type: 8-K
- ticker: ADV
- cik: 0001776661
- company_name: Advantage Solutions Inc.
- filed_at: 2025-08-08T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1776661/000095017025105928/0000950170-25-105928-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1776661/000095017025105928/adv-20250808.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-25-105928
- JSON: https://secwatch.observer/filing/0000950170-25-105928.json
- Plain text: https://secwatch.observer/filing/0000950170-25-105928.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.