---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-25-107315"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2025-08-12T23:59:59+00:00"
generated_at: "2026-05-17T15:06:22.705511+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Boston Beer adopts $50M buyback plan and grants $1.2M RSU to CFO

## Summary
- CFO Diego Reynoso receives RSU valued at ~$1.2M, vesting fully on Aug 11, 2026.
- Retention award tied to current CEO transition; contingent on continued employment.
- 10b5-1 plan authorizes up to $50M in Class A repurchases from Sep 29 to Dec 26, 2025.
- Grant date Aug 11, 2025 using prior day's closing price for share count.

## SEC filing metadata
- accession: 0000950170-25-107315
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2025-08-12T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000095017025107315/0000950170-25-107315-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000095017025107315/sam-20250811.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-25-107315
- JSON: https://secwatch.observer/filing/0000950170-25-107315.json
- Plain text: https://secwatch.observer/filing/0000950170-25-107315.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.