{"schema_version":"secwatch.filing_event.v1","accession":"0001013762-23-004407","form_type":"8-K","ticker":"YHC","cik":"0001843165","company_name":"LQR House Inc.","filed_at":"2023-10-17T23:59:59+00:00","discovered_at":"2026-05-14T18:03:30.973252+00:00","generated_at":"2026-06-09T22:47:29.921729+00:00","sec_items":["1.01","9.01"],"event_type":"other_material","sentiment":"neutral","materiality_score":0.7,"calibrated_materiality_score":0.7,"confidence":"high","headline":"LQR House enters $2.4M services agreement with X-Media for Bevage alcohol product marketing","bullets":["LQR pays $2,400,000 upfront cash to X-Media for e-commerce and website development services.","Services are for marketing a new alcoholic beverage product under Bevage LLC Brands.","Agreement has a two-year initial term; payment is non-refundable.","Scope includes membership program, influencer marketing, SEO, social media ads, and email campaigns.","LQR is responsible for all advertising budgets and media expenses beyond the fee."],"urls":{"canonical":"https://secwatch.observer/filing/0001013762-23-004407","json":"https://secwatch.observer/filing/0001013762-23-004407.json","markdown":"https://secwatch.observer/filing/0001013762-23-004407.md","text":"https://secwatch.observer/filing/0001013762-23-004407.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1843165/000101376223004407/0001013762-23-004407-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1843165/000101376223004407/ea186890-8k_lqrhouse.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-09T22:47:29.921729+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"c046ee15f5eccbd6112cef46a03a6fcdc09230b2","claim":"LQR House Inc. entered into Services Agreement with X-Media Inc. valued at USD$2,400,000 (effective 2023-10-15).","evidence_excerpt":"On October 15, 2023, LQR House Inc. (the “Company” or “LQR”) entered into a services agreement (the “Services Agreement”) with X-Media Inc. (“X-Media”) pursuant to which the Company engaged X-Media to provide e-commerce services and website development services to the Company for the purposes of marketing of a new alcoholic beverage product (the “Services”). In consideration for the Services, the Company paid X-Media a cash fee of USD$2,400,000 upon signing the Services Agreement.","evidence_source":"SEC 8-K Item 1.01/1.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1843165/000101376223004407/0001013762-23-004407-index.htm","confidence":0.9,"family_label":"Material Agreements","details":[{"label":"Action","value":"entry"},{"label":"Counterparty","value":"X-Media Inc."},{"label":"Value","value":"USD$2,400,000"},{"label":"Effective","value":"2023-10-15"}],"fact_type":"material_agreement"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}