---
schema_version: "secwatch.filing_event.v1"
accession: "0001013762-23-004407"
form_type: "8-K"
ticker: "YHC"
cik: "0001843165"
company_name: "LQR House Inc."
filed_at: "2023-10-17T23:59:59+00:00"
generated_at: "2026-06-09T22:47:29.921729+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# LQR House enters $2.4M services agreement with X-Media for Bevage alcohol product marketing

## Summary
- LQR pays $2,400,000 upfront cash to X-Media for e-commerce and website development services.
- Services are for marketing a new alcoholic beverage product under Bevage LLC Brands.
- Agreement has a two-year initial term; payment is non-refundable.
- Scope includes membership program, influencer marketing, SEO, social media ads, and email campaigns.
- LQR is responsible for all advertising budgets and media expenses beyond the fee.

## SEC filing metadata
- accession: 0001013762-23-004407
- form_type: 8-K
- ticker: YHC
- cik: 0001843165
- company_name: LQR House Inc.
- filed_at: 2023-10-17T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1843165/000101376223004407/0001013762-23-004407-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1843165/000101376223004407/ea186890-8k_lqrhouse.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001013762-23-004407
- JSON: https://secwatch.observer/filing/0001013762-23-004407.json
- Plain text: https://secwatch.observer/filing/0001013762-23-004407.txt

## Key facts
- Material Agreements
  LQR House Inc. entered into Services Agreement with X-Media Inc. valued at USD$2,400,000 (effective 2023-10-15).
  - Action: entry
  - Counterparty: X-Media Inc.
  - Value: USD$2,400,000
  - Effective: 2023-10-15
  source text: On October 15, 2023, LQR House Inc. (the “Company” or “LQR”) entered into a services agreement (the “Services Agreement”) with X-Media Inc. (“X-Media”) pursuant to which the Company engaged X-Media to provide e-commerce services and website development services to the Company for the purposes of marketing of a new alcoholic beverage product (the “Services”). In consideration for the Services, the Company paid X-Media a cash fee of USD$2,400,000 upon signing the Services Agreement.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1843165/000101376223004407/0001013762-23-004407-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.