---
schema_version: "secwatch.filing_event.v1"
accession: "0001013762-23-005491"
form_type: "8-K"
ticker: "RDNW"
cik: "0001596961"
company_name: "RideNow Group, Inc."
filed_at: "2023-10-20T23:59:59+00:00"
generated_at: "2026-06-09T18:32:21.601893+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# RumbleOn appoints Michael Kennedy as CEO, effective Nov 1, 2023

## Summary
- Kennedy previously CEO of Vance & Hines (2019-2023) and 26-year Harley-Davidson veteran.
- Base salary of $525k; target annual bonus of 100% of base salary.
- Performance-based stock option grant for 825k shares with vesting tied to stock price thresholds ($12-$40 per share).
- Replaces interim CEO Mark Tkach, who served since June 2023; Kennedy also joins the Board.
- Employment agreement includes non-compete, non-solicitation, and 12-month severance for certain terminations.

## SEC filing metadata
- accession: 0001013762-23-005491
- form_type: 8-K
- ticker: RDNW
- cik: 0001596961
- company_name: RideNow Group, Inc.
- filed_at: 2023-10-20T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1596961/000101376223005491/0001013762-23-005491-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1596961/000101376223005491/ea187074-8k_rumbleon.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001013762-23-005491
- JSON: https://secwatch.observer/filing/0001013762-23-005491.json
- Plain text: https://secwatch.observer/filing/0001013762-23-005491.txt

## Key facts
- Executive change
  Michael Kennedy was appointed as Chief Executive Officer and director at RideNow Group, Inc..
  - Action: appointed
  - Role: Chief Executive Officer and director
  source text: appointed Michael Kennedy as Chief Executive Officer and director of the Company, effective as of November 1, 2023
  evidence_url: https://www.sec.gov/Archives/edgar/data/1596961/000101376223005491/0001013762-23-005491-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.