---
schema_version: "secwatch.filing_event.v1"
accession: "0001013762-25-001015"
form_type: "8-K"
ticker: "SBIG"
cik: "0001801602"
company_name: "SpringBig Holdings, Inc."
filed_at: "2025-03-21T23:59:59+00:00"
generated_at: "2026-05-24T08:59:30.177308+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# SpringBig appoints Jaret Christopher as CEO, acquires VICE CRM for 2.38M shares

## Summary
- Jaret Christopher appointed CEO effective April 1, 2025; Jeffrey Harris steps down on March 31.
- Base salary $450K, annual bonus target 50% of base; receives 4,766,251 RSAs vesting 4 yrs and 8,125,000 milestone-based RSUs with price targets from $1 to $4.
- Company to acquire VICE CRM LLC, an AI-enabled marketing platform, for 2,383,126 common shares; half at closing, half after 12 months service.
- Acquisition subject to due diligence and execution of definitive purchase agreement by June 12, 2025.

## SEC filing metadata
- accession: 0001013762-25-001015
- form_type: 8-K
- ticker: SBIG
- cik: 0001801602
- company_name: SpringBig Holdings, Inc.
- filed_at: 2025-03-21T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.75
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1801602/000101376225001015/0001013762-25-001015-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1801602/000101376225001015/ea0235182-8k_springbig.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001013762-25-001015
- JSON: https://secwatch.observer/filing/0001013762-25-001015.json
- Plain text: https://secwatch.observer/filing/0001013762-25-001015.txt

## Source-grounded claims
- claim_id: 5d926d2729
  claim: Jaret Christopher was appointed as Chief Executive Officer at SpringBig Holdings, Inc..
  evidence_excerpt: SpringBig Holdings, Inc. (the “Company”) announced that it has agreed to appoint Jaret Christopher as Chief Executive Officer effective April 1, 2025 (the “Appointment”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1801602/000101376225001015/0001013762-25-001015-index.htm
- claim_id: e44ac37f83
  claim: Jaret Christopher was appointed as Member of the Board of Directors at SpringBig Holdings, Inc..
  evidence_excerpt: Upon his appointment as Chief Executive Officer, the Board intends to appoint Mr. Christopher as a member of the Board (without additional compensation), increasing the size of the Board as necessary.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1801602/000101376225001015/0001013762-25-001015-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.