{"schema_version":"secwatch.filing_event.v1","accession":"0001023128-21-000095","form_type":"8-K","ticker":"LAD","cik":"0001023128","company_name":"LITHIA MOTORS INC","filed_at":"2021-07-23T23:59:59+00:00","discovered_at":"2026-05-14T18:04:16.888411+00:00","generated_at":"2026-06-30T02:50:27.684367+00:00","sec_items":["5.02","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.25,"calibrated_materiality_score":0.25,"confidence":"high","headline":"Lithia Motors appoints Marguerite Celeste as SVP & CMO; Tom Dobry moves to VP of Advertising","bullets":["Marguerite Celeste appointed Senior Vice President and Chief Marketing Officer, effective July 23, 2021.","Celeste previously held roles at NBC Universal, DreamWorks Animation, and Walt Disney, and was Lithia's Director of Creative Services (2011-2013).","Tom Dobry transitions from SVP & CMO to Vice President of Advertising on the same date."],"urls":{"canonical":"https://secwatch.observer/filing/0001023128-21-000095","json":"https://secwatch.observer/filing/0001023128-21-000095.json","markdown":"https://secwatch.observer/filing/0001023128-21-000095.md","text":"https://secwatch.observer/filing/0001023128-21-000095.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/0001023128-21-000095-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/lad-20210723.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-30T02:50:27.684367+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"db565a2075","claim":"Tom Dobry changed role as Vice President of Advertising at LITHIA MOTORS INC.","evidence_excerpt":"Tom Dobry, the Company’s Senior Vice President and Chief Marketing Officer will transition to Vice President of Advertising.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/0001023128-21-000095-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"transitioned"},{"label":"Role","value":"Vice President of Advertising"}],"fact_type":"executive_change"},{"claim_id":"e59c2d4a26","claim":"Marguerite Celeste was appointed as Senior Vice President and Chief Marketing Officer at LITHIA MOTORS INC.","evidence_excerpt":"Marguerite Celeste has been appointed to serve as the Company’s Senior Vice President and Chief Marketing Officer starting July 23, 2021.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/0001023128-21-000095-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Senior Vice President and Chief Marketing Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}