---
schema_version: "secwatch.filing_event.v1"
accession: "0001023128-21-000095"
form_type: "8-K"
ticker: "LAD"
cik: "0001023128"
company_name: "LITHIA MOTORS INC"
filed_at: "2021-07-23T23:59:59+00:00"
generated_at: "2026-06-30T02:50:27.684367+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.25
calibrated_materiality_score: 0.25
confidence: "high"
source: SEC EDGAR
---

# Lithia Motors appoints Marguerite Celeste as SVP & CMO; Tom Dobry moves to VP of Advertising

## Summary
- Marguerite Celeste appointed Senior Vice President and Chief Marketing Officer, effective July 23, 2021.
- Celeste previously held roles at NBC Universal, DreamWorks Animation, and Walt Disney, and was Lithia's Director of Creative Services (2011-2013).
- Tom Dobry transitions from SVP & CMO to Vice President of Advertising on the same date.

## SEC filing metadata
- accession: 0001023128-21-000095
- form_type: 8-K
- ticker: LAD
- cik: 0001023128
- company_name: LITHIA MOTORS INC
- filed_at: 2021-07-23T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.25
- calibrated_materiality_score: 0.25
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/0001023128-21-000095-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/lad-20210723.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001023128-21-000095
- JSON: https://secwatch.observer/filing/0001023128-21-000095.json
- Plain text: https://secwatch.observer/filing/0001023128-21-000095.txt

## Key facts
- Executive change
  Tom Dobry changed role as Vice President of Advertising at LITHIA MOTORS INC.
  - Action: transitioned
  - Role: Vice President of Advertising
  source text: Tom Dobry, the Company’s Senior Vice President and Chief Marketing Officer will transition to Vice President of Advertising.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/0001023128-21-000095-index.htm
- Executive change
  Marguerite Celeste was appointed as Senior Vice President and Chief Marketing Officer at LITHIA MOTORS INC.
  - Action: appointed
  - Role: Senior Vice President and Chief Marketing Officer
  source text: Marguerite Celeste has been appointed to serve as the Company’s Senior Vice President and Chief Marketing Officer starting July 23, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/0001023128-21-000095-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.