secwatch.observer — SEC 8-K summary
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Issuer:     LITHIA MOTORS INC (LAD)
CIK:        0001023128
Form:       8-K
Filed at:   2021-07-23T23:59:59+00:00
Accession:  0001023128-21-000095
Event type: leadership
Sentiment:  neutral
Materiality: 0.25
Item codes: 5.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Lithia Motors appoints Marguerite Celeste as SVP & CMO; Tom Dobry moves to VP of Advertising
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- Marguerite Celeste appointed Senior Vice President and Chief Marketing Officer, effective July 23, 2021.
- Celeste previously held roles at NBC Universal, DreamWorks Animation, and Walt Disney, and was Lithia's Director of Creative Services (2011-2013).
- Tom Dobry transitions from SVP & CMO to Vice President of Advertising on the same date.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/0001023128-21-000095-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1023128/000102312821000095/lad-20210723.htm
  HTML page:      https://secwatch.observer/filing/0001023128-21-000095

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer