---
schema_version: "secwatch.filing_event.v1"
accession: "0001023128-24-000093"
form_type: "8-K"
ticker: "LAD"
cik: "0001023128"
company_name: "LITHIA MOTORS INC"
filed_at: "2024-08-01T23:59:59+00:00"
generated_at: "2026-05-31T13:36:01.091968+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Lithia Motors promotes Adam Chamberlain to COO; Holzshu shifts to EVP corporate development

## Summary
- Adam Chamberlain named EVP, COO effective Aug 1, 2024; base salary $750K, bonus target 100%, equity target $1.8M.
- Christopher Holzshu steps down as COO, remains EVP; will join boards of Pinewood Technologies and Wheels Inc., focus on corporate development.
- Dianna du Preez appointed Chief Customer Officer, overseeing Driveway channel and after-sales to enhance customer experience.
- Chamberlain previously CCO and Regional President for 82 east-coast locations; 25+ years in automotive retail leadership.

## SEC filing metadata
- accession: 0001023128-24-000093
- form_type: 8-K
- ticker: LAD
- cik: 0001023128
- company_name: LITHIA MOTORS INC
- filed_at: 2024-08-01T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1023128/000102312824000093/0001023128-24-000093-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1023128/000102312824000093/lad-20240801.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001023128-24-000093
- JSON: https://secwatch.observer/filing/0001023128-24-000093.json
- Plain text: https://secwatch.observer/filing/0001023128-24-000093.txt

## Key facts
- Executive change
  Christopher Holzshu changed role as Chief Operating Officer at LITHIA MOTORS INC.
  - Role: Chief Operating Officer
  source text: Mr. Holzshu, who has been COO since 2019, will leverage his broad experience and success at the Company, and will strengthen the Company’s partnerships and leverage synergies across its customer ecosystem and focus on corporate development.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1023128/000102312824000093/0001023128-24-000093-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.