---
schema_version: "secwatch.filing_event.v1"
accession: "0001023128-25-000118"
form_type: "8-K"
ticker: "LAD"
cik: "0001023128"
company_name: "LITHIA MOTORS INC"
filed_at: "2025-10-02T23:59:59+00:00"
generated_at: "2026-05-17T04:53:10.726295+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Lithia Motors elects Heidi O'Neill and Richard Bailey to board, expanding to nine directors

## Summary
- Board expanded from 7 to 9; O'Neill (ex-Nike President) and Bailey (SOU President) elected effective Oct 1, 2025.
- O'Neill served as Nike President of Consumer, Product, and Brand until May 2025; Bailey has led Southern Oregon University since 2022.
- Each director receives $100,000 annual retainer plus RSUs valued at ~$113,750, vesting quarterly over the service year.
- Both will serve on the audit committee; indemnity agreements entered into.
- Company donated ~$666,000 to SOU Foundation in 2025 and ~$833,000 in 2024 under a 10-year commitment.

## SEC filing metadata
- accession: 0001023128-25-000118
- form_type: 8-K
- ticker: LAD
- cik: 0001023128
- company_name: LITHIA MOTORS INC
- filed_at: 2025-10-02T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1023128/000102312825000118/0001023128-25-000118-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1023128/000102312825000118/lad-20251001.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001023128-25-000118
- JSON: https://secwatch.observer/filing/0001023128-25-000118.json
- Plain text: https://secwatch.observer/filing/0001023128-25-000118.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.