---
schema_version: "secwatch.filing_event.v1"
accession: "0001023128-26-000006"
form_type: "8-K"
ticker: "LAD"
cik: "0001023128"
company_name: "LITHIA MOTORS INC"
filed_at: "2026-02-13T23:59:59+00:00"
generated_at: "2026-05-16T02:41:27.439957+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Lithia Motors CTO George Hines to depart March 1, 2026; tech split under CFO & CCO

## Summary
- George Hines transitions from SVP, Chief Innovation & Technology Officer effective March 1, 2026.
- Core technology functions will now report to CFO Tina Miller and Chief Customer Officer Dianna du Preez.
- Hines stays with Lithia in a non-executive role to support orderly transition; will continue on Pinewood.AI board.
- Company says shift aligns IT and technology teams more closely with businesses, customers, and products.

## SEC filing metadata
- accession: 0001023128-26-000006
- form_type: 8-K
- ticker: LAD
- cik: 0001023128
- company_name: LITHIA MOTORS INC
- filed_at: 2026-02-13T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1023128/000102312826000006/0001023128-26-000006-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1023128/000102312826000006/lad-20260213.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001023128-26-000006
- JSON: https://secwatch.observer/filing/0001023128-26-000006.json
- Plain text: https://secwatch.observer/filing/0001023128-26-000006.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.