other material
confidence high
sentiment positive
materiality 0.50
Jewett-Cameron launches in-store fence displays in major home improvement retailers
JEWETT CAMERON TRADING CO LTD
- Displays trialed in fiscal Q3, expanded into more stores over summer; additional regions roll out starting September 1, 2024.
- Lifetime Steel Post sales in participating stores with merchandisers notably outperformed year over year.
- Products include Adjust-A-Gate and Lifetime Steel Post, now placed in lumber aisle near wood fence materials.
- Initial Southern California trial led to rapid opt-in by other stores; additional region requests continue.