---
schema_version: "secwatch.filing_event.v1"
accession: "0001096752-21-000035"
form_type: "8-K"
ticker: "EPC"
cik: "0001096752"
company_name: "EDGEWELL PERSONAL CARE Co"
filed_at: "2021-11-29T23:59:59+00:00"
generated_at: "2026-06-28T05:03:27.069023+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Edgewell acquires Billie Inc. for $310M all-cash; adds DTC women's shave brand

## Summary
- Purchase price of $310 million, subject to customary adjustments; transaction closed after HSR clearance.
- Billie is a fast-growing DTC brand offering razors, shave cream, body lotion, and other personal care products.
- Billie co-founders Georgina Gooley and Jason Bravman will continue to lead the brand.
- Acquisition expected to be slightly positive to Edgewell's adjusted cash EPS in fiscal 2022.
- Edgewell financed deal with cash on hand and revolver capacity; Billie to expand into brick-and-mortar retail in early 2022.

## SEC filing metadata
- accession: 0001096752-21-000035
- form_type: 8-K
- ticker: EPC
- cik: 0001096752
- company_name: EDGEWELL PERSONAL CARE Co
- filed_at: 2021-11-29T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1096752/000109675221000035/0001096752-21-000035-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1096752/000109675221000035/epc-20211129.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001096752-21-000035
- JSON: https://secwatch.observer/filing/0001096752-21-000035.json
- Plain text: https://secwatch.observer/filing/0001096752-21-000035.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.