---
schema_version: "secwatch.filing_event.v1"
accession: "0001101215-26-000065"
form_type: "8-K"
ticker: "BFH"
cik: "0001101215"
company_name: "BREAD FINANCIAL HOLDINGS, INC."
filed_at: "2026-07-14T11:31:56+00:00"
generated_at: "2026-07-14T11:35:07.787634+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Bread Financial announces retirement of EVP Valerie Greer and promotion of Dennis McCarthy to Chief Revenue Officer

## Summary
- Valerie Greer, EVP and Chief Commercial Officer, to retire effective February 19, 2027, after nearly four decades in financial services.
- Greer will receive a cash payment of $945,000 within 30 days of retirement, plus base salary and benefits until departure.
- Dennis McCarthy promoted to EVP and Chief Revenue Officer, effective early September 2026, reporting to CEO Ralph Andretta.
- McCarthy joined Bread Financial in 2021 and previously held leadership roles at Citi, Barclays, and Bank of America.
- Greer joined in 2020 and led expansion of product suite, marketing, digital, and partner relationships during strategic transformation.

## SEC filing metadata
- accession: 0001101215-26-000065
- form_type: 8-K
- ticker: BFH
- cik: 0001101215
- company_name: BREAD FINANCIAL HOLDINGS, INC.
- filed_at: 2026-07-14T11:31:56+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1101215/000110121526000065/0001101215-26-000065-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1101215/000110121526000065/bfh-20260708.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001101215-26-000065
- JSON: https://secwatch.observer/filing/0001101215-26-000065.json
- Plain text: https://secwatch.observer/filing/0001101215-26-000065.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.