---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-21-091457"
form_type: "8-K"
ticker: "QVCGA"
cik: "0001355096"
company_name: "QVC Group, Inc."
filed_at: "2021-07-13T23:59:59+00:00"
generated_at: "2026-06-30T05:40:11.816516+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Qurate Retail names David Rawlinson II as next President and CEO, succeeding Mike George on Oct 1

## Summary
- Rawlinson will be President and CEO-Elect from Aug 1, then President and CEO effective Oct 1, 2021.
- Mike George steps down as President (Aug 1) and CEO (Oct 1); stays as Senior Advisor through year-end.
- Rawlinson gets $1.25M base salary, 125% target bonus, $1.4M signing bonus, and ~$12.6M in equity grants.
- Rawlinson previously CEO of NielsenIQ and President of Grainger Global Online; joined Board expected Jan 2022.
- Succession is planned; George's retirement was disclosed in Nov 2020.

## SEC filing metadata
- accession: 0001104659-21-091457
- form_type: 8-K
- ticker: QVCGA
- cik: 0001355096
- company_name: QVC Group, Inc.
- filed_at: 2021-07-13T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/0001104659-21-091457-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/tm2122001d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-21-091457
- JSON: https://secwatch.observer/filing/0001104659-21-091457.json
- Plain text: https://secwatch.observer/filing/0001104659-21-091457.txt

## Key facts
- Executive change
  David Rawlinson II was appointed as President and Chief Executive Officer at QVC Group, Inc..
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: effective October 1, Mr. Rawlinson will serve as President and Chief Executive Officer of QRI, with Mr. George assuming the role of Senior Advisor.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/0001104659-21-091457-index.htm
- Executive change
  Michael A. George changed role as Chief Executive Officer at QVC Group, Inc..
  - Action: stepped down
  - Role: Chief Executive Officer
  source text: effective October 1, Mr. Rawlinson will serve as President and Chief Executive Officer of QRI, with Mr. George assuming the role of Senior Advisor.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/0001104659-21-091457-index.htm
- Executive change
  David Rawlinson II was appointed as President and Chief Executive Officer-Elect at QVC Group, Inc..
  - Action: appointed
  - Role: President and Chief Executive Officer-Elect
  source text: effective August 1, 2021, Mr. Rawlinson will serve as President and Chief Executive Officer-Elect of QRI
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/0001104659-21-091457-index.htm
- Executive change
  David Rawlinson II was appointed as Director at QVC Group, Inc..
  - Action: appointed
  - Role: Director
  source text: Mr. Rawlinson is expected to be appointed as a member of the Board effective as of January 1, 2022.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/0001104659-21-091457-index.htm
- Executive change
  Michael A. George changed role as President at QVC Group, Inc..
  - Action: stepped down
  - Role: President
  source text: Mr. George will step down as President effective August 1, 2021 and as Chief Executive Officer effective October 1, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/0001104659-21-091457-index.htm
- Executive change
  Michael A. George departed as Director at QVC Group, Inc..
  - Action: resign
  - Role: Director
  source text: Mr. George will resign from the Board effective January 1, 2022
  evidence_url: https://www.sec.gov/Archives/edgar/data/1355096/000110465921091457/0001104659-21-091457-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.