---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-21-122813"
form_type: "8-K"
ticker: "UP"
cik: "0001819516"
company_name: "Wheels Up Experience Inc."
filed_at: "2021-10-05T23:59:59+00:00"
generated_at: "2026-06-28T23:05:37.063686+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Wheels Up appoints Vinayak Hegde as President, effective October 5, 2021

## Summary
- Hegde, 52, previously Chief Marketplace Officer since May 2021, reports to CEO Kenny Dichter.
- Appointment comes amid historic demand and revenue growth after public listing in July 2021.
- Hegde brings over two decades of experience from Amazon and Airbnb in technology and product development.
- In expanded role, he will oversee enterprise-wide KPIs across Sales, Revenue, Product, and Operations.

## SEC filing metadata
- accession: 0001104659-21-122813
- form_type: 8-K
- ticker: UP
- cik: 0001819516
- company_name: Wheels Up Experience Inc.
- filed_at: 2021-10-05T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1819516/000110465921122813/0001104659-21-122813-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1819516/000110465921122813/tm2129249d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-21-122813
- JSON: https://secwatch.observer/filing/0001104659-21-122813.json
- Plain text: https://secwatch.observer/filing/0001104659-21-122813.txt

## Key facts
- Executive change
  Vinayak Hegde was appointed as President at Wheels Up Experience Inc..
  - Action: appointed
  - Role: President
  source text: On October 5, 2021, Wheels Up Experience Inc. (the “Company”) appointed Vinayak Hegde, 52, to serve as its President.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1819516/000110465921122813/0001104659-21-122813-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.