---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-22-119125"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2022-11-15T23:59:59+00:00"
generated_at: "2026-06-21T18:46:44.856330+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Lulus Q3 net income falls 76% YoY to $0.9M; CEO succession set for March 2023

## Summary
- Net revenue $105.3M, down 1% YoY; net income $0.9M, down 75.9% YoY; Adjusted EBITDA $5.4M, down 54.9% YoY.
- Gross margin contracted 560 bps to 42.1%; AOV up 6.4% to $133; active customers up 29.2% to 3.2M.
- Full-year 2022 guidance lowered due to macroeconomic headwinds and promotional activity.
- Crystal Landsem (current Co-President/CFO) appointed CEO effective March 6, 2023; David McCreight becomes Executive Chairman.
- Mark Vos becomes President & CIO; new CFO search expected to conclude in early 2023.

## SEC filing metadata
- accession: 0001104659-22-119125
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2022-11-15T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/0001104659-22-119125-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/tm2230422d2_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-22-119125
- JSON: https://secwatch.observer/filing/0001104659-22-119125.json
- Plain text: https://secwatch.observer/filing/0001104659-22-119125.txt

## Key facts
- Earnings Releases
  Lulu's Fashion Lounge Holdings, Inc. updated its full year 2022 guidance (lowered).
  - Period: full year 2022
  - Guidance: lowered
  - Result: guidance update
  source text: However, in the near-term we believe it’s prudent to reduce our 2022 guidance range for the year given the macro uncertainties.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/0001104659-22-119125-index.htm
- Earnings Releases
  Lulu's Fashion Lounge Holdings, Inc. reported third quarter ended October 2, 2022 results: revenue $105.3 million, net income $0.9 million.
  - Period: third quarter ended October 2, 2022
  - Revenue: $105.3 million
  - Net income: $0.9 million
  - Result: reported results
  source text: However, in the near-term we believe it’s prudent to reduce our 2022 guidance range for the year given the macro uncertainties.” Third Quarter 2022 Highlights: · Net revenue of $105.3 million, a 1.0% decrease compared to the same period last year, driven by a 1% decrease in Total Orders Placed with higher return rates offset by higher Average Order Value (“AOV”),
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/0001104659-22-119125-index.htm
- Executive change
  Crystal Landsem was appointed as Chief Executive Officer at Lulu's Fashion Lounge Holdings, Inc..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: the Board approved the appointment of Crystal Landsem, currently Co-President and Chief Financial Officer, as Chief Executive Officer as of the Effective Date.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/0001104659-22-119125-index.htm
- Executive change
  Mark Vos changed role as President and Chief Information Officer at Lulu's Fashion Lounge Holdings, Inc..
  - Role: President and Chief Information Officer
  source text: The Board also approved a change in the title of Mark Vos, currently Co-President and Chief Information Officer, to President and Chief Information Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/0001104659-22-119125-index.htm
- Executive change
  Evan Karp changed role as Chairman at Lulu's Fashion Lounge Holdings, Inc..
  - Role: Chairman
  source text: Mr. McCreight will succeed Evan Karp as Chairman of the Board, and Mr. Karp will continue his service as a director on the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/0001104659-22-119125-index.htm
- Executive change
  David McCreight was appointed as Executive Chairman at Lulu's Fashion Lounge Holdings, Inc..
  - Action: appointed
  - Role: Executive Chairman
  source text: The Board approved the appointment of David McCreight, Lulus’ current Chief Executive Officer, as Executive Chairman, as of the Effective Date.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465922119125/0001104659-22-119125-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.