---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-23-000862"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2023-01-04T23:59:59+00:00"
generated_at: "2026-06-20T20:21:32.593280+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Digital Brands Group completes Sundry acquisition for $14M in cash, notes, and stock

## Summary
- Paid $7.5M cash, issued $5.5M in 8% promissory notes (due Feb 15, 2023), and $1.0M in stock to sellers.
- Sundry becomes a wholly owned subsidiary; CEO expects revenue scale and cross-selling opportunities.
- Company will provide annual 2023 revenue and earnings guidance in January including Sundry contributions.
- Previous terms were disclosed in an Oct 18, 2022 8-K; this filing confirms the December 30 closing.

## SEC filing metadata
- accession: 0001104659-23-000862
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2023-01-04T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 2.01, 1.01, 2.03, 3.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000110465923000862/0001104659-23-000862-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000110465923000862/tm2233765d2_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-23-000862
- JSON: https://secwatch.observer/filing/0001104659-23-000862.json
- Plain text: https://secwatch.observer/filing/0001104659-23-000862.txt

## Key facts
- M&A Transactions
  Digital Brands Group, Inc. completed an acquisition involving Sundry (Sunnyside, LLC) for $7.5 million in cash, $5.5 million in promissory notes, and $1.0 million in shares of common stock (closed 2022-12-30).
  - Action: acquisition
  - Counterparty: Sundry (Sunnyside, LLC)
  - Consideration: $7.5 million in cash, $5.5 million in promissory notes, and $1.0 million in shares of common stock
  - Closing: 2022-12-30
  source text: and Sundry. Pursuant to the Agreement, Sellers, as the holders of all of the outstanding membership interests of Sundry, exchanged all of such membership interests for (i) $7.5 million in cash, (ii) $5.5 million in promissory notes of the Company (the “Notes”), and (iii) a number of shares of common stock of the Company equal to $1.0 million (the “Shares”),
  evidence_url: https://www.sec.gov/Archives/edgar/data/1668010/000110465923000862/0001104659-23-000862-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.