---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-23-028988"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2023-03-06T23:59:59+00:00"
generated_at: "2026-06-18T12:00:09.278545+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Lulus appoints Tiffany Smith as CFO; finalizes CEO Crystal Landsem's employment agreement with performance-based equity

## Summary
- Tiffany Smith appointed CFO effective March 6, 2023; she was VP of Finance since April 2021.
- CEO Crystal Landsem gets $500k salary, 80% bonus target, 1.8M RSUs and 1.8M PSUs with stock price targets ($7.50/$10/$12.50).
- Mark Vos title changed to President and Chief Information Officer, now reports to Executive Chairman.
- Tiffany Smith's compensation: $385k base salary, 50% bonus target, $385k RSU award vesting over 3 years.

## SEC filing metadata
- accession: 0001104659-23-028988
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2023-03-06T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000110465923028988/0001104659-23-028988-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000110465923028988/tm238619d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-23-028988
- JSON: https://secwatch.observer/filing/0001104659-23-028988.json
- Plain text: https://secwatch.observer/filing/0001104659-23-028988.txt

## Key facts
- Executive change
  Tiffany R. Smith was appointed as Chief Financial Officer at Lulu's Fashion Lounge Holdings, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: appointed Tiffany R. Smith as the Company’s Chief Financial Officer, effective March 6, 2023
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465923028988/0001104659-23-028988-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.