---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-23-081830"
form_type: "8-K"
ticker: "CBRL"
cik: "0001067294"
company_name: "CRACKER BARREL OLD COUNTRY STORE, INC"
filed_at: "2023-07-18T23:59:59+00:00"
generated_at: "2026-06-13T06:48:12.123219+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Cracker Barrel names Julie Felss Masino as CEO; Sandra Cochran steps down to Executive Chair

## Summary
- Cochran steps down as President/CEO effective Nov 1, 2023; becomes Executive Chair through Sep 2024.
- Masino joins Aug 7 as CEO-elect, becomes CEO on Nov 1; base salary $1M, target bonus 125%, equity target 360%.
- Masino previously President International at Taco Bell (Yum! Brands); prior roles at Starbucks.
- Cochran retains $1.175M base salary through retirement; eligible for FY2024 bonus at 160% of base.
- Transitional letter agreements with CFO, CMO, GC and others to retain senior talent during CEO transition.

## SEC filing metadata
- accession: 0001104659-23-081830
- form_type: 8-K
- ticker: CBRL
- cik: 0001067294
- company_name: CRACKER BARREL OLD COUNTRY STORE, INC
- filed_at: 2023-07-18T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1067294/000110465923081830/0001104659-23-081830-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1067294/000110465923081830/tm2321483d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-23-081830
- JSON: https://secwatch.observer/filing/0001104659-23-081830.json
- Plain text: https://secwatch.observer/filing/0001104659-23-081830.txt

## Key facts
- Executive change
  Julie Felss Masino was appointed as Director at CRACKER BARREL OLD COUNTRY STORE, INC.
  - Action: appointed
  - Role: Director
  source text: Ms. Masino will be appointed to the Board as of the Transition Date.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1067294/000110465923081830/0001104659-23-081830-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.