---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-23-098256"
form_type: "8-K"
ticker: "SMPL"
cik: "0001702744"
company_name: "Simply Good Foods Co"
filed_at: "2023-09-05T23:59:59+00:00"
generated_at: "2026-06-11T00:03:24.407667+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.45
calibrated_materiality_score: 0.45
confidence: "high"
source: SEC EDGAR
---

# Simply Good Foods realigns leadership: new GM for Atkins, CMO becomes Chief Growth Officer

## Summary
- Stuart Heflin continues as SVP & GM of Quest brand, taking full ownership of brand performance.
- Ryan Thomas appointed SVP & GM of Atkins marketing effective Oct 9, 2023; was Chief Commercial Officer at Post Holdings Pet Food.
- Linda Zink transitions from CMO to Chief Growth Officer effective Oct 9, leading category insights and innovation across product forms.
- All three leaders will report directly to CEO Geoff E. Tanner.
- Company states changes better support near- and long-term growth objectives; no separate business units created.

## SEC filing metadata
- accession: 0001104659-23-098256
- form_type: 8-K
- ticker: SMPL
- cik: 0001702744
- company_name: Simply Good Foods Co
- filed_at: 2023-09-05T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.45
- calibrated_materiality_score: 0.45
- confidence: high
- sec_items: 5.02, 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1702744/000110465923098256/0001104659-23-098256-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1702744/000110465923098256/tm2325460d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-23-098256
- JSON: https://secwatch.observer/filing/0001104659-23-098256.json
- Plain text: https://secwatch.observer/filing/0001104659-23-098256.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.