---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-23-100040"
form_type: "8-K"
ticker: "XWEL"
cik: "0001410428"
company_name: "XWELL, Inc."
filed_at: "2023-09-12T23:59:59+00:00"
generated_at: "2026-06-10T20:42:39.799103+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# XWELL acquires Naples Wax Center for $1.5M, expands outside airport

## Summary
- Acquisition of Naples Wax Center, a group of 3 upscale waxing boutiques in Florida, for ~$1.5 million.
- Plans to add 8-10 new locations over the next 12-18 months using geographic synergies and lower off-airport costs.
- Brandon Stewart, co-founder of Naples Wax, appointed Director of Development to lead off-airport retail expansion.
- Customers gain access to XWELL Rewards Program and cross-service promotions across family of brands.
- Transaction marks first step in building a retail portfolio outside airports, targeting revenue growth and profitability.

## SEC filing metadata
- accession: 0001104659-23-100040
- form_type: 8-K
- ticker: XWEL
- cik: 0001410428
- company_name: XWELL, Inc.
- filed_at: 2023-09-12T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1410428/000110465923100040/0001104659-23-100040-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1410428/000110465923100040/tm2325911d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-23-100040
- JSON: https://secwatch.observer/filing/0001104659-23-100040.json
- Plain text: https://secwatch.observer/filing/0001104659-23-100040.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.