---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-23-109782"
form_type: "8-K"
ticker: "DRCT"
cik: "0001880613"
company_name: "Direct Digital Holdings, Inc."
filed_at: "2023-10-18T23:59:59+00:00"
generated_at: "2026-06-09T22:01:45.801001+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Direct Digital Holdings appoints Diana Diaz as permanent CFO effective Oct 16, 2023

## Summary
- Diana Diaz appointed permanent CFO of Direct Digital Holdings, effective October 16, 2023.
- Annual base salary of $350,000; eligible for discretionary bonus and long-term incentive awards.
- Diaz had served as interim CFO since June 5, 2023; previously CFO at Sharps Compliance for 13 years.
- Employment agreement includes customary non-compete, non-solicitation, severance and change-in-control benefits.

## SEC filing metadata
- accession: 0001104659-23-109782
- form_type: 8-K
- ticker: DRCT
- cik: 0001880613
- company_name: Direct Digital Holdings, Inc.
- filed_at: 2023-10-18T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1880613/000110465923109782/0001104659-23-109782-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1880613/000110465923109782/tm2328541d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-23-109782
- JSON: https://secwatch.observer/filing/0001104659-23-109782.json
- Plain text: https://secwatch.observer/filing/0001104659-23-109782.txt

## Key facts
- Executive change
  Diana Diaz was appointed as Chief Financial Officer at Direct Digital Holdings, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On October 16, 2023, Direct Digital Holdings, Inc. (the “ Company ”), appointed Diana Diaz, who had been serving as the Company’s interim Chief Financial Officer, as permanent Chief Financial Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880613/000110465923109782/0001104659-23-109782-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.