---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-23-116359"
form_type: "8-K"
ticker: "ASB"
cik: "0000007789"
company_name: "ASSOCIATED BANC-CORP"
filed_at: "2023-11-09T23:59:59+00:00"
generated_at: "2026-06-08T08:11:45.947039+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Associated Banc-Corp announces strategic repositioning with $157M loss from asset sales, $25-30M expense cuts

## Summary
- Sold ~$0.8B securities and agreed to sell ~$1B mortgage loans; expects $157M one-time loss in Q4 2023.
- Identified $25M-$30M in expense reductions for 2024 via 3% workforce reduction, branch closures, vendor review.
- Plans to hire 20+ commercial RMs, new leadership hires in private wealth and commercial banking.
- Medium-term targets: NIM 3.00%+, mid-teens ROATCE, efficiency ratio 55-60%, NCOs <0.35%.
- Expects cumulative incremental deposit growth of $2.5B and loan growth of $750M by end 2025.

## SEC filing metadata
- accession: 0001104659-23-116359
- form_type: 8-K
- ticker: ASB
- cik: 0000007789
- company_name: ASSOCIATED BANC-CORP
- filed_at: 2023-11-09T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/7789/000110465923116359/0001104659-23-116359-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/7789/000110465923116359/tm2330242d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-23-116359
- JSON: https://secwatch.observer/filing/0001104659-23-116359.json
- Plain text: https://secwatch.observer/filing/0001104659-23-116359.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.