{"schema_version":"secwatch.filing_event.v1","accession":"0001104659-24-002761","form_type":"8-K","ticker":"LVLU","cik":"0001780201","company_name":"Lulu's Fashion Lounge Holdings, Inc.","filed_at":"2024-01-10T23:59:59+00:00","discovered_at":"2026-05-14T18:03:25.495297+00:00","generated_at":"2026-06-07T00:59:56.143361+00:00","sec_items":["5.02","7.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.65,"calibrated_materiality_score":0.65,"confidence":"high","headline":"Lulus appoints Laura Deady as CMO; board chairman changes; extends President/CIO contract with equity grants","bullets":["Laura Deady appointed Chief Merchandising Officer effective Jan 15, 2024; previously Senior Managing Director at Urban Outfitters.","David McCreight to end Executive Chairman role on March 6, 2024, remaining as director; John Black named Chairman of the Board.","Mark Vos (President/CIO) contract amended through Dec 31, 2025; receives 300k signing RSUs, annual RSU/PSU grants with stock price targets of $7.50 and $10.00."],"urls":{"canonical":"https://secwatch.observer/filing/0001104659-24-002761","json":"https://secwatch.observer/filing/0001104659-24-002761.json","markdown":"https://secwatch.observer/filing/0001104659-24-002761.md","text":"https://secwatch.observer/filing/0001104659-24-002761.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/0001104659-24-002761-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/tm242508d1_8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-07T00:59:56.143361+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"051cf235ff","claim":"David W. McCreight departed as Executive Chairman at Lulu's Fashion Lounge Holdings, Inc..","evidence_excerpt":"Mr. McCreight will conclude his service as Executive Chairman on March 6, 2024","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/0001104659-24-002761-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"will conclude his service as"},{"label":"Role","value":"Executive Chairman"}],"fact_type":"executive_change"},{"claim_id":"175a542631","claim":"John Black was appointed as Chairman of the Board at Lulu's Fashion Lounge Holdings, Inc..","evidence_excerpt":"the Board approved the appointment of current director, John Black, as Chairman of the Board of Directors as of the Effective Date.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/0001104659-24-002761-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chairman of the Board"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}