---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-24-002761"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2024-01-10T23:59:59+00:00"
generated_at: "2026-06-07T00:59:56.143361+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Lulus appoints Laura Deady as CMO; board chairman changes; extends President/CIO contract with equity grants

## Summary
- Laura Deady appointed Chief Merchandising Officer effective Jan 15, 2024; previously Senior Managing Director at Urban Outfitters.
- David McCreight to end Executive Chairman role on March 6, 2024, remaining as director; John Black named Chairman of the Board.
- Mark Vos (President/CIO) contract amended through Dec 31, 2025; receives 300k signing RSUs, annual RSU/PSU grants with stock price targets of $7.50 and $10.00.

## SEC filing metadata
- accession: 0001104659-24-002761
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2024-01-10T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/0001104659-24-002761-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/tm242508d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-24-002761
- JSON: https://secwatch.observer/filing/0001104659-24-002761.json
- Plain text: https://secwatch.observer/filing/0001104659-24-002761.txt

## Key facts
- Executive change
  David W. McCreight departed as Executive Chairman at Lulu's Fashion Lounge Holdings, Inc..
  - Action: will conclude his service as
  - Role: Executive Chairman
  source text: Mr. McCreight will conclude his service as Executive Chairman on March 6, 2024
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/0001104659-24-002761-index.htm
- Executive change
  John Black was appointed as Chairman of the Board at Lulu's Fashion Lounge Holdings, Inc..
  - Action: appointed
  - Role: Chairman of the Board
  source text: the Board approved the appointment of current director, John Black, as Chairman of the Board of Directors as of the Effective Date.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1780201/000110465924002761/0001104659-24-002761-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.