---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-24-109379"
form_type: "8-K"
ticker: "HYFM"
cik: "0001695295"
company_name: "HYDROFARM HOLDINGS GROUP, INC."
filed_at: "2024-10-17T23:59:59+00:00"
generated_at: "2026-05-30T13:23:32.681989+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Hydrofarm announces CEO succession: Toler to Executive Chairman, Lindeman to CEO as of Jan 1, 2025

## Summary
- William Toler retires as CEO effective Jan 1, 2025, becomes Executive Chairman; receives 350,000 RSUs.
- B. John Lindeman (currently EVP/CFO) promoted to CEO; base salary $550k, target bonus 100%, 250,000 RSUs.
- Mark Parker promoted to President, Kevin O'Brien to CFO, Erica Ackerman to CAO; compensation disclosed.
- Company estimates ~$400,000 cash compensation savings in fiscal 2025 from leadership changes.
- Toler's retirement is not due to disagreement with company; part of planned succession process.

## SEC filing metadata
- accession: 0001104659-24-109379
- form_type: 8-K
- ticker: HYFM
- cik: 0001695295
- company_name: HYDROFARM HOLDINGS GROUP, INC.
- filed_at: 2024-10-17T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1695295/000110465924109379/0001104659-24-109379-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1695295/000110465924109379/tm2426329d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-24-109379
- JSON: https://secwatch.observer/filing/0001104659-24-109379.json
- Plain text: https://secwatch.observer/filing/0001104659-24-109379.txt

## Key facts
- Executive change
  William Toler was appointed as Executive Chairman at HYDROFARM HOLDINGS GROUP, INC..
  - Action: appointed
  - Role: Executive Chairman
  source text: William Toler will retire from his position as Chief Executive Officer and become Executive Chairman of the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1695295/000110465924109379/0001104659-24-109379-index.htm
- Executive change
  B. John Lindeman was appointed as Chief Executive Officer and Principal Executive Officer at HYDROFARM HOLDINGS GROUP, INC..
  - Action: appointed
  - Role: Chief Executive Officer and Principal Executive Officer
  source text: B. John Lindeman will assume the role of Chief Executive Officer and Principal Executive Officer and no longer serve in his current position as Executive Vice President & Chief Financial Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1695295/000110465924109379/0001104659-24-109379-index.htm
- Executive change
  Mark Parker was appointed as President at HYDROFARM HOLDINGS GROUP, INC..
  - Action: appointed
  - Role: President
  source text: Mark Parker will assume the role of President and no longer serve in his current position as Executive Vice President of Sales and Business Development.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1695295/000110465924109379/0001104659-24-109379-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.