---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-25-005036"
form_type: "8-K"
ticker: "GO"
cik: "0001771515"
company_name: "Grocery Outlet Holding Corp."
filed_at: "2025-01-22T23:59:59+00:00"
generated_at: "2026-05-27T20:24:54.478974+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Grocery Outlet names Jason Potter as President and CEO effective Feb 3, 2025

## Summary
- Jason Potter, former Fresh Market CEO, appointed President and CEO of Grocery Outlet, effective Feb 3, 2025.
- Potter receives $1.025M base salary, 125% target bonus, equity grants with $2.1M options and PSUs, plus $2M RSUs.
- Eric Lindberg ceases as interim CEO but continues as Chairman of the Board; will assist with transition.
- Potter appointed to Board as Class III director, effective Feb 3, 2025.
- No financial guidance or earnings impact provided in this filing.

## SEC filing metadata
- accession: 0001104659-25-005036
- form_type: 8-K
- ticker: GO
- cik: 0001771515
- company_name: Grocery Outlet Holding Corp.
- filed_at: 2025-01-22T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1771515/000110465925005036/0001104659-25-005036-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1771515/000110465925005036/tm253888d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-25-005036
- JSON: https://secwatch.observer/filing/0001104659-25-005036.json
- Plain text: https://secwatch.observer/filing/0001104659-25-005036.txt

## Key facts
- Executive change
  Jason Potter was appointed as Director at Grocery Outlet Holding Corp..
  - Action: appointed
  - Role: Director
  source text: Jason Potter – Appointment as President and Chief Executive Officer, and Director
  evidence_url: https://www.sec.gov/Archives/edgar/data/1771515/000110465925005036/0001104659-25-005036-index.htm
- Executive change
  Jason Potter was appointed as President and Chief Executive Officer at Grocery Outlet Holding Corp..
  - Action: appointed
  - Role: President and Chief Executive Officer
  source text: On January 17, 2025, the board of directors (the "Board") of Grocery Outlet Holding Corp. (the "Company" or "Grocery Outlet") appointed Jason Potter as President and Chief Executive Officer of the Company, effective February 3, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1771515/000110465925005036/0001104659-25-005036-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.