---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-25-009700"
form_type: "8-K"
ticker: "UPBD"
cik: "0000933036"
company_name: "UPBOUND GROUP, INC."
filed_at: "2025-02-05T23:59:59+00:00"
generated_at: "2026-05-27T03:12:56.075755+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Upbound closes $279M cash and stock acquisition of fintech Brigit; adds 1M+ paid subscribers

## Summary
- Acquisition of Brigit completed on Jan 31, 2025; total closing consideration includes ~$278.7M cash and ~2.69M shares of UPBD common stock.
- Additional deferred consideration of $75M payable over two years and up to $60M in earnout based on 2026 performance.
- Combined company serves ~4 million active customers, including Brigit's 1M+ paid subscribers and 1M free subscribers.
- Brigit's cash-flow underwriting tech expected to enhance risk management and customer approvals across Upbound's brands.
- Brigit co-founders Zuben Mathews and Hamel Kothari to continue leading Brigit as a business segment of Upbound.

## SEC filing metadata
- accession: 0001104659-25-009700
- form_type: 8-K
- ticker: UPBD
- cik: 0000933036
- company_name: UPBOUND GROUP, INC.
- filed_at: 2025-02-05T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 2.01, 3.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/933036/000110465925009700/0001104659-25-009700-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/933036/000110465925009700/tm254758d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-25-009700
- JSON: https://secwatch.observer/filing/0001104659-25-009700.json
- Plain text: https://secwatch.observer/filing/0001104659-25-009700.txt

## Key facts
- M&A Transactions
  UPBOUND GROUP, INC. completed an acquisition involving Bridge IT, Inc. (Brigit) for aggregate closing cash consideration equal to approximately $278.67 million (closed 2025-01-31).
  - Action: acquisition
  - Counterparty: Bridge IT, Inc. (Brigit)
  - Consideration: aggregate closing cash consideration equal to approximately $278.67 million
  - Closing: 2025-01-31
  source text: the Company’s common stock, par value $0.01 per share (“ Common Stock ”) (the “ Closing Stock Consideration ”), and aggregate closing cash consideration equal to approximately $278.67 million (such cash consideration, the “ Closing Cash Consideration ”, and together with the Closing Stock Consideration, the “ Closing Consideration ”). The Closing Cash Consideration is
  evidence_url: https://www.sec.gov/Archives/edgar/data/933036/000110465925009700/0001104659-25-009700-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.