---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-25-075178"
form_type: "8-K"
ticker: "XELB"
cik: "0001083220"
company_name: "XCel Brands, Inc."
filed_at: "2025-08-07T23:59:59+00:00"
generated_at: "2026-05-17T17:04:22.025966+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Xcel Brands Prices $2.6M Public Offering and Insider Private Placement

## Summary
- Public offering of 2,181,818 shares at $1.10/share; gross proceeds ~$2.6M combined with private placement.
- Concurrent private placement of 143,042 shares at $1.38/share to CEO Robert D'Loren and director Mark DiSanto.
- Net proceeds ~$2.0M for brand development, working capital, and general corporate purposes.
- Placement agent warrants for 77,215 shares at $1.10, exercisable after 180 days for 4.5 years.
- Lock-up agreements for 90 days on insiders and company.

## SEC filing metadata
- accession: 0001104659-25-075178
- form_type: 8-K
- ticker: XELB
- cik: 0001083220
- company_name: XCel Brands, Inc.
- filed_at: 2025-08-07T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 3.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1083220/000110465925075178/0001104659-25-075178-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1083220/000110465925075178/tm2522654d1_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-25-075178
- JSON: https://secwatch.observer/filing/0001104659-25-075178.json
- Plain text: https://secwatch.observer/filing/0001104659-25-075178.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.