---
schema_version: "secwatch.filing_event.v1"
accession: "0001104659-25-099031"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2025-10-14T23:59:59+00:00"
generated_at: "2026-05-17T03:56:58.416520+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Lulus appoints Heidi Crane as fractional CFO; Crystal Landsem continues as CEO

## Summary
- Heidi Crane appointed fractional CFO effective Oct 13, 2025; replaces Crystal Landsem who had been interim CFO.
- Crane to be paid $170,000 through BTG for services Oct 13, 2025 to expected Jan 22, 2026 (Milestone 1).
- Crystal Landsem remains CEO, principal financial/accounting officer through filing of Q3 2025 10-Q.
- Crane has 17+ years CFO experience at consumer brands including FightCamp, BH Cosmetics, Techstyle.

## SEC filing metadata
- accession: 0001104659-25-099031
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2025-10-14T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000110465925099031/0001104659-25-099031-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000110465925099031/tmb-20251011x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001104659-25-099031
- JSON: https://secwatch.observer/filing/0001104659-25-099031.json
- Plain text: https://secwatch.observer/filing/0001104659-25-099031.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.